Portfolio

Amber

September 2009

As an academic assignment, I designed this identity for an invented tea company. The logo is clean and modern, while retaining a traditional feel and remaining faithful to tea’s organic quality. A simplified logo is available for small sizes, and the mark can stand independently of the logotype.

I chose pair of serif and sans-serif typefaces with similar forms, and used colors that grab attention while remaining connected to their natural origins.

This identity was exhibited as a part of
New Voices, Unique Visions: AIGA Boston Presents the Best of the Student Design Community.

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